CODE University of Applied Sciences
Image Film
Concept Development • Film Direction • Full-scale Video Production
Concept development and end-to-end video production for CODE University of Applied Sciences,
creating an image film that communicated the university’s identity, values and educational philosophy
The challenge
CODE University needed a film that went beyond traditional university advertising. The goal was to capture its identity and educational philosophy in a way that felt authentic, engaging and true to the student experience.
Scriptwriting & storyboarding
I developed the concept, wrote the script and created the storyboard, working closely with the university directors to refine the narrative and visual direction based on their feedback.
Filming & post-production
The production involved filming across multiple locations and managing over
2 TB of footage. I directed the shoot and edited the material into a cohesive
film, bringing together different scenes, stock videos, people and locations.
Finding the right voice
The professional voice-over service sounded too artificial to the university directors. I suggested having students narrate the script instead, giving the film a more natural and authentic voice. The stakeholders loved the result, which better reflected the university’s identity.
