There are different ways of conveying messages. This ranges from videos to images to even words. However, why is visual the best way to connect with an audience? Words are as important but images convey messages instantly. Visuals serve to clarify complexities and reduce ambiguity, facilitating a comprehensive understanding of complex scientific concepts. 3D modeling makes it possible for scientists to interact with and represent complex phenomena, not observable in other ways.
People are switching to use of visual content for learning and understanding. It has become a powerful tool in marketing. Storytelling maintains the attention of the audience so they are not easily distracted or get bored along the way. Illustrated with eye-catching pictures, presentations with impressive narratives are retained in our memory longer than the words or the quotes. Visual content also increases of your website getting higher rankings. They are also likely to be shared compared to text content. Realistic visuals also make people to build trust on your product. They help the audience to take a quick decision.
Many ask why they should switch to video marketing as their main B2B strategy. According to YouTube, 500 million hours of videos are watched each day and mobile video consumption grows by 100% every year. Video is projected to claim more than 80% of all web traffic by 2019. A third of all the time people spend online is dedicated to watching videos, including E-Learning, How-To Videos, TED Talks and many more.
Having a video might increase your chances of being at the front page on Google. This is especially beneficial when you are at a hypercompetitive industry. Videos say more about a product or service compared to a picture or text. This therefore virtually limitless in terms of application. Video is also very much convenient to mobile users. Some websites are still not mobile friendly. The audience would prefer to watch a content to scrolling through long texts. Furthermore video breaks down complex points into smaller bites. Our brains process visuals much quicker than text. This also helps the audience to relate to the content. They convey the ideas and the information to the audience, the visual presentation of information and data is having an increasing impact on our practical life.
Never the less, we should not forget that our videos should be short. This is because short-form videos give more liberty to produce hard-hitting, relatable videos that get to the point. The human brain is getting a shorter attention span with time. Short videos are also easy to share.